About Us

Connie Capps


While working as a teller at a local bank, Connie became concerned about small businesses having problems managing their finances. These entrepreneurs had a lot of expertise and enthusiasm about the work of the business, but ineffectiveness in keeping track of customers, inventory, transactions, bills, bank accounts, etc.

So, she left the bank and decided to do something to help.  While getting her degree at McCook Community College (an AA in Business with an Accounting Emphasis), Connie took an Entrepreneurship class and drew up a business plan for a small business aimed at helping other small businesses succeed. Thus, the origin of Efficiency Counts in April of 2004.

During the first year or so of her new business venture Connie also earned her status as a “Microsoft Certified Professional”.  In 2010, she was also named, “Entrepreneur of the Year” by the Center for Rural Affairs.  Now an Elite level Certified QuickBooks ProAdvisor, and after 15 years in business, she is still always eager to help entrepreneurs.

Connie grew up in the Los Angeles area (Santa Monica) and has spent most of her adult life in central and western Nebraska.

Brian Lucy

Brian joined Efficiency Counts in May of 2018 as the Data Specialist, who also has QuickBooks Certifications.  He resides in the Kansas City area.

He has over 25 years of career experience as a database administrator/consultant on DB2 z/OS, DB2 LUW, MS Access, SQL Server and MySQL. Before that he was an Internal Auditor, Senior Accountant, and COBOL application programmer analyst/systems analyst.

Brian has an AA degree in Accounting from Southwestern College (Chula Vista, CA) and a BS in Accounting from San Diego University. He has two married adult daughters and 3 grandsons.

Please Contact Us at (402) 460-6355


at support@efficiencycounts.com

Efficiency Counts
1401 N Elm Ave
Hastings, NE 68901